Where Passion for Creation Found Its Space
The Consumer Electronic Imaging Fair (CEIF), organised by the All India Photographic Trade & Industry Association (AIPTIA), stands as India’s premier exhibition for photography, videography, and imaging technology.
It’s not just an event, it’s where the industry comes together. From cutting-edge gear to creative minds shaping the future of visual storytelling, CEIF creates a space where innovation meets real-world application.
On 16th January 2026, Digitek became a part of this ecosystem, alongside leading brands like Viltrox, Zhiyun, Synco, K&F Concept, and Homan, contributing to an experience that blended technology, learning, and interaction.
For photographers, videographers, and aspiring creators, it wasn’t just about walking through stalls. It was about stepping into a space where learning, interaction, and hands-on experience came together seamlessly.
Learning Beyond the Lens
One of the defining aspects of the event was the presence of mentors, seasoned professionals from the photography and videography space.
These weren’t one-sided sessions. They were interactive, insightful, and grounded in real-world experience. Attendees had the opportunity to engage directly, ask questions, and understand the nuances of the craft, from lighting techniques to framing, from equipment handling to creative direction.
It created a shift from passive observation to active learning, something that truly added value to everyone present.
An Iconic Presence: Dabboo Ratnani
The energy at the event reached another level with the presence of Dabboo Ratnani as a special guest.
Known for his iconic work and contribution to the photography industry, his presence brought a sense of excitement and aspiration to the space. For many attendees, it was a rare opportunity to be in the same environment as someone who has defined visual storytelling for decades.
Moments like these don’t just inspire, they stay with you.
Leadership That Builds Connection
Adding to the significance of the event was the presence of Digitek’s board members, Ankit Saraf, Director of Digital & D2C Sales and Sharanya Saraff, Director of Finance & Operations.
Their participation went beyond formal presence. By interacting with attendees and being part of the on-ground experience, they reinforced a sense of accessibility and connection.
It reflected a larger intent, not just to showcase products, but to build a community that grows together.
Hands-On Experience: Products in Action
At the core of the Digitek setup was a strong focus on live product demonstrations.
Instead of static displays, the products were presented in real-use scenarios, allowing visitors to truly understand their capabilities:
- Power Stations powering multiple setups seamlessly, showcasing reliability and efficiency
- Softboxes demonstrating how controlled lighting can transform a frame
- Viltrox Lenses delivering clarity and depth, helping creators explore visual precision
- K&F Filters adding creative flexibility and control to shots
- Zhiyun Stabilizers showcasing smooth, cinematic movement in real-time
This hands-on approach made a significant difference. It allowed attendees to not just see the products, but experience them, which is where real understanding comes in.
Engagement That Added Value
Beyond learning and exploration, the event also ensured that engagement remained high.
Digitek goodies were distributed among participants, adding a layer of excitement and appreciation. While simple, it contributed to making the overall experience more memorable and interactive.
It was these small touches that made the engagement feel complete.
More Than Just an Industry Event
What truly set CEIF apart was its ability to bring together multiple elements without losing focus.
It wasn’t just about big names or product showcases. It was about creating a balanced ecosystem, where aspiring creators could learn, professionals could share, and brands could demonstrate real value.
Every corner of the event had something to offer, whether it was knowledge, inspiration, or hands-on exposure.
In Conclusion
Digitek’s presence at CEIF highlighted its commitment to supporting the creator community in meaningful ways.
By combining mentorship, product experience, and industry interaction, the brand created a space that went beyond visibility, it created impact.
Because at the end of the day, events like these aren’t just about what you see, they’re about what you take back with you.
